The vision of Shirtum

Shirtum: Put your Shirts to Play

Bridging the physical and digital worlds of football fandom

Look in your closet. How many football jerseys do you own? One? Five? Dozens? Now ask yourself: beyond wearing them occasionally, what do they actually do?

That’s the question that sparked Shirtum’s vision – to transform football jerseys from static memorabilia into active digital assets that create value, experiences, and connections for fans around the world.

A New Chapter for Football Fandom

Today, we’re proud to announce Shirtum’s evolution as we establish ourselves at the intersection of traditional football passion and digital innovation. Our mission is simple yet revolutionary:

We’re giving football fans the ability to put their shirts to play.

What does this mean? It means your treasured jerseys – from vintage classics to recent favorites – can now transcend their physical limitations and enter a world where they unlock experiences, build communities, and potentially create value in ways never before possible.

Standing at the Crossroads of Web2 and Web3

Football has embraced the digital world for years through social media, fantasy leagues, and online communities. Meanwhile, a new digital frontier has emerged with web3 technologies offering immersive experiences, digital ownership, and new forms of engagement.

Most fans find themselves firmly in one world or the other – but we believe the most powerful experiences happen when these worlds connect.

That’s why Shirtum is pioneering what we call the “Web2.5" approach – building a bridge that makes advanced digital experiences accessible to all football fans, regardless of their technical expertise. We’re creating seamless pathways between physical memorabilia and digital engagement, between traditional fandom and emerging technologies.

Your Jersey’s Journey: From Wardrobe to Worldwide

At the core of Shirtum is a simple process with limitless potential:

1. Digitize – Transform your physical football jerseys into authenticated digital assets
2. Engage – Use these digital jerseys to access games, challenges, and experiences
3. Connect – Join communities of fans, interact with clubs, and engage with brands
4. Earn – Be rewarded for your passion, knowledge, and participation

The Shirtum Vision: Four Pillars

Our vision rests on four foundational pillars that guide everything we build:

1. Giving Digital Life to Physical Jerseys

Most football shirts spend their lives either worn occasionally or stored away. We’re changing that by creating digital utility for these physical items – transforming them from passive collectibles into active assets that serve as your digital identity, your ticket to experiences, and your connection to communities.

2. Creating Social and Competitive Experiences

Football thrives on community and competition. Shirtum brings these elements into the digital realm through games, challenges, and social features that let fans demonstrate their skills, showcase their knowledge, and represent their teams in entirely new ways.

3. Connecting Fans, Clubs, and Brands

• We’re building an ecosystem where all stakeholders win:

• Fans gain new ways to express their passion and connect with their teams

• Clubs establish deeper relationships with global supporters

• Brands engage authentically with football communities

4. Rewarding Passion

We believe fan passion should be recognized and rewarded. Through Shirtum, your knowledge, participation, and contributions create value – not just for the ecosystem, but for you as an individual fan.

Our Path Forward

This vision will unfold under three strategic elements:

• Activation

Our initial focus is on activation – helping fans digitize their existing jerseys and introducing them to simple yet engaging experiences. We’ll establish the core community and demonstrate the immediate value of bringing your football shirts into the digital realm.

• Integration

Next, we’ll expand our partnerships with clubs and brands to create richer experiences and stronger connections. This phase will introduce hybrid physical/digital experiences and an expanded reward system that creates more value for participation.

• Ecosystem

Finally, we’ll build a complete ecosystem of experiences and establish a sustainable economy. This phase represents our long-term vision: becoming the world’s largest repository of digital jerseys and the premier platform for connecting physical football memorabilia with digital experiences.

Join Us in Redefining Football Fandom

In three years, we envision Shirtum as the definitive destination for fans looking to extend their passion beyond physical limitations – the place where millions of digitized jerseys unlock experiences, create connections, and generate value for fans worldwide.

The journey begins now, and we invite every football fan to join us as we redefine what’s possible when you put your shirts to play.

Whether you’re a casual supporter with a single jersey or a dedicated collector with dozens, Shirtum is building a future where your football shirts do more than hang in your closet – they open doors to experiences, communities, and possibilities we’re just beginning to explore.

The beautiful game is evolving. Your jerseys should too.

Follow Shirtum on Twitter and Instagram to stay updated on our launch.